The question is often framed as a contest. It is more useful to see two different ways of getting a book to readers, each with its own opportunities, costs and uncertainties.
What a traditional publisher brings
A publisher may invest in editing, design, production, sales and distribution, sometimes with an advance against royalties. The author shares decisions and grants rights under a contract. Routes to acquisition can be competitive and timelines can be long.
What self-publishing asks of you
Independent publication can offer control over schedule, packaging and pricing. It also means organising and paying for the work a publisher would usually coordinate. Quality editing, design and discoverability remain essential.
Questions to ask yourself
What kind of support do you want? How much time and money can you invest? Which rights are important to you? What does success for this particular book look like? Your answers may differ from one project to the next.
Choose the route for the book you have, not the one you feel you are supposed to choose.
Stay alert to the details
Read contracts and service agreements carefully. Understand which rights you grant, what services are included and how payment works. Be cautious of anyone promising guaranteed bestseller status.
