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The people behind the guidance

Meet the Authors

Get to know the contributors covering book writing, ghostwriting, editing and publishing for authors.

A practical, reader-first approach

Guidance for every stage of a book

A book project brings together many connected decisions: developing an idea, writing and revising a manuscript, choosing editing support, and understanding publishing options. W. A. Sterling, Nia Larks and James Andreson contribute to these subject areas for London Writers. Their profiles below describe the topics each focuses on and how those topics fit into an author's wider journey.

Digital marketing and personal branding

W. A. Sterling

W. A. Sterling brings digital marketing experience to the way books and authors build visibility. Her work focuses on book promotion, helping authors shape a recognizable presence, and developing personal branding that reflects their work and connects with readers.

Topics covered

  • Book promotion
  • Author marketing
  • Personal branding

Editing and manuscript preparation

Nia Larks

Nia Larks contributes to our explanations of how a manuscript can be prepared for readers. Her editorial focus connects the craft of writing with the decisions authors face when revising, editing and getting a book ready for its next stage.

Topics covered

  • Book editing
  • Revision
  • Preparing a book

Publishing and the author journey

James Andreson

James Andreson contributes to London Writers' publishing guidance for authors weighing up the steps between a finished draft and a book in readers' hands. His profile focuses on making publishing routes, production choices and the author journey easier to understand.

Topics covered

  • Book publishing
  • Publishing routes
  • Author guidance

How we approach our content

Clear, useful publishing information

London Writers is an informational resource. Our blog posts aim to explain processes and choices in plain English, distinguish general guidance from professional advice, and be reviewed and updated in line with our editorial standards.

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